COLOURWAY
Pink Foam
Soft pink against a black base. Sharp, understated, unmistakably SJL.
SJLLIVERPOOL / UK
FIRST DROP / 01
SJL110
Liverpool born. Sportswear minded. Built around the city, starting with the shoe that belongs here.
Pink FoamHyper Turquoise
SJL / 110
OUR
LOGO.
OUR
CITY. PINK FOAM × HYPER TURQUOISE
LOGO.
OUR
CITY. PINK FOAM × HYPER TURQUOISE
THE FIRST DROP01 / 02
ABOUT SJL
OUR CITY.
OUR SHOE.
SJL is proud of Liverpool. The city means everything to us — its streets, its people, its attitude and the way sport brings people together.
Whether you're a blue or a red, there is a shared love for the shoe. The 110 is part of the city's everyday uniform — a familiar shape on pavements, terraces and streets across Liverpool.
That is where SJL starts. Our city. Our shoe. Our logo. The 110 is our first drop, not our whole story. Future SJL drops will move into new silhouettes, new ideas and new chapters.
LIVERPOOL / THE MERSEY
MADE HERE.
WORN EVERYWHERE.
From the Pier Head to the river, SJL is rooted in the place that gave it its name.
THE FIRST DROP
SJL 110
Two colourways. Caps and tees. A clean, original sportswear take on the layered, technical energy of a classic 90s runner — without copying another brand's design.
COLOURWAY
Hyper Turquoise
Electric turquoise details against black. Built to stand out without shouting.
SJL
OUR CITY. OUR SHOE. OUR LOGO.
© 2026 SJL / LIVERPOOL City photography: Joan Sanders / Jim Barton via Wikimedia Commons, used under Creative Commons licences.